![]() Air New Zealand’s first Hobbit-themed video two years ago earned almost 12. The new safety video is expected to be rolled out across the airline’s fleet from late October. Delta, for example, released a playful, ’80s-themed video in January, its fourth new safety video in two years. The airline’s latest safety video follows on from the highly successful An Unexpected Briefing released in 2012 which has become a global hit, with more than 12 million views online. We can’t wait to unveil it on board later this year,” says Mr Tod.Īir New Zealand has invested several million dollars into global marketing campaigns and initiatives to celebrate the Hobbit films and attract visitors to New Zealand including branding two Boeing 777-300 long haul aircraft with Hobbit imagery. Discovering the magic behind these films remains a compelling drawcard for visitors 10 years on, and one of many incredible experiences to be sought. Experience the magic of Hobbiton Movie Set with one of our. Experience the magic of Hobbiton Movie Set with one of our daily departures from Matamata i-SITE. The Hobbit and The Lord of the Rings films helped grow the appeal of travel to New Zealand amongst audiences around the world. Join us and experience the real Middle-earth with a fully guided walking tour around the 12 acre set past Hobbit Holes, the Mill and into the world-famous Green Dragon Inn. This video brings together iconic New Zealand film locations with some of the famous faces and Taika Waititi’s signature directing style. Susan Wheeldon, Airbnb Country Manager for Australia and New Zealand. “Air New Zealand has been the official airline of Middle-earth for more than a decade now and we want to mark the final film in The Hobbit Trilogy in a very special way. Taika Waititi will also make a special cameo appearance as ‘The Wizard’.Īir New Zealand Chief Marketing and Customer Officer Mike Tod says the video will be a real celebration of Middle-earth and all that it has to offer. The yet to be titled safety video was shooting this week amidst dramatic Central Otago, New Zealand scenery under the direction of Taika Waititi of Boy and What We Do in the Shadows fame. With close to 120,000 people viewing it online every hour, Air New Zealands latest Hobbit-inspired safety video has become the airlines most popular video. The video will celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies and the airline’s partnership with the film franchise and feature cameo appearances from director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and cast members of the films. Air NZ is giving fans a sneak peek at its next inflight safety video, an epic tale which will conclude the airline’s highly successful three year association with The Hobbit Trilogy. Over the weekend, Air New Zealand also working with Weta unveiled a new livery on one of the airline’s Boeing 777-300s. This week, Taika arrived in Queenstown to shoot a new safety video for Air New Zealand, the official airline of Middle-earth. The world premiere of the second film in the Hobbit trilogy, The Hobbit: The Desolation of Smaug, took place in Los Angeles on Monday, the same day Air New Zealands Boeing 777-300 plane decorated. ![]() “Bullshit CGI morning in Queenstown” source: Taika’s instagram
0 Comments
Leave a Reply. |